Large Indie Studios Merge to Form Larger Indie StudioAugust 7, 2018
Stretching the definition of ‘Indie’ like I’d stretch a toddler’s onesie, two major game publishers have merged together to form a corporation the likes of which has already been seen in the board game world. Hasbro and Fantasy Flight are two names that come to mind. From their press release:
Indie Boards & Cards and Stronghold Games are proud to announce the pending merger of these two great publishers, and the formation of a new force in the hobby game industry: Indie Game Studios. Action Phase Games, previously acquired by Indie Boards and Cards in 2016, will also be folded into the new entity and the three distinct brands will be maintained moving forward.
Following the merger, the new Indie Game Studios becomes one of the largest hobby board game companies in the world.
“I am delighted to join forces with Stronghold Games,” said Travis Worthington, CEO of Indie Game Studios. “Stephen is a tremendous individual that has grown a loyal following over the past decade and we’ve had a long running relationship of working together over the years. Our skill sets are very complementary, and I look forward to even greater growth as we work together as one team in the future. The timing was critical for both our companies. As the industry consolidates around a few major corporate players, we needed to get bigger in order to compete as an independently owned creator of the world’s best board games.”
“We have entered a new era in the hobby board game industry,” said Stephen M. Buonocore, President of Stronghold Games. “We cannot simply operate as we did 10 years ago. To grow our business, we must acquire ‘mindshare’ via increasing visibility of our brands, additional customer focus, and hiring new talent. This merger will do exactly this. Indie Game Studios will allow us to increase our global reach, better fulfill gamer needs, and enhance our product development efforts throughout all of our brands. Indie Game Studios is uniquely positioned as an independent entity, ready to battle the giant corporate owned conglomerates of the hobby board game industry.”
Flowery prose aside about giant slaying aside, I hope that they continue to do well, and I look forward to seeing what new an innovative games they can bring to the market. From the press release, they say that while the new Indie Game Studios parent entity has been created, both companies will maintain their distinct company brands. I imagine they want to copy the Asmodee model for success. Can’t blame them, as there’s potential for a big payout at the end of that particular rainbow.